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Jeff Jarvis of BuzzMachine |
As I've become more involved with my major and minor, it seems like everything falls more and more into place every day. The core curriculums overlap and I find myself grasping the wider concept when the week is through.
Every government agency, like the European Union, needs an ombudsman to remind administrations what they could possibly be doing wrong. Oh, journalists need that, too? A partner who has nothing to lose, to speak on behalf of the greater good?
Hmm, corporations are walking around with too much power within the media industry and they've got to be checked by journalists. Wait, governors and lobbyists work or have worked in corporations, too? And it affects the way they make their way through the legal system?
It's nice, these days, to have so much overlap in school, because it offers us more of a chance to participate in constructive discussion and to actually apply the things we've learned to our lives a little better... who knew school really worked!!
Today as I read the article,
"Entrepreneurial Lessons" by Jeff Jarvis of BuzzMachine, I was reminded of a business idea competition my friend competed in last week. While it wasn't required for class, it's heavily encouraged in the business school to participate. Basically, Chad had to develop an idea, present it to the "mentors" and they would guide him in how to move the product forward. While his idea only made it a few rounds, the person who won was granted $1,000 to go towards their project.
Jarvis taught a class which participated in the same style of an entrepreneurial idea competition with the ending being prize money and mentors to help you pursue your ideas. His article, though, was based on the lessons he learned from teaching it. Here are a few things I chewed over while reading the article:
- Startups = Seduction. Which, according to Jarvis, may mean a pitch of 17 words or less. That's like a tweet! He makes an interesting point that might be giving business kids the upper hand: people won't pay attention to your idea if you don't whittle it down to it's main purpose. Without being too vague or too specific, solidifying an idea will not only keep peoples' attention but also show that you know what you're marketing.
- If you've thought of it, there's a good chance someone else has, too. So if you're going to try to start your own business, be sure that you know who you potential partners and competitors are, while learning from them and creating features that make your idea different.
- Advertisements, advertisements, advertisements. They're the part of business that we journalists love to hate. It's just that... well, when we decide to create our own start ups, we're going to have to suck it up and just hate to love them! They are a huge part of getting revenue and, on the flip side, a big part of putting your brand out there.
I think every journalist should take a
look at this article, it may be 6 years old but still holds a lot of promising features about business that we communications kids may not know!