Recently, my brothers girlfriend has been hating her job.
She shows up to work, has to listen to moody teen girls b*tch about getting their hair wet in swim classes and tolerate wildly inappropriate young boys making jokes about their genitals at every chance they get...
She's a high school phys. ed. teacher.
Don't get her wrong, she loves her employer, colleagues, and has so much school pride it's coming out of her ears. The only problem is, coaching athletic teams and conducting gym class isn't where her passion lies. For her, it's in Nutrition.
After graduating with a degree in physical education and nutrition, she got herself a comfortable job to pay for college debts, a car and a new home. But after some years on the grind, she's not sure she's happy anymore. But what can she do? She has a mortgage, loans, etc., etc. But now that she's started taking classes online to earn her masters in nutrition, she came up with a business idea.
Create a program that develops regimens to match public school's cafeteria food and eating schedule to the gym class and extracurriculars schedule. It's all worked out.. but she needs an in.
That's where websites come through! She figures that if she can build a website, she can build a following and perhaps develop her idea further, which is a great start while she's still in school.
A 2009 article by Adam Westbrook lists some general check points for someone who is trying to start up their own business, not in the field of nutrition but which would help her set up her website.
Her idea has been developing over time, but a definitive niche has been found and the market research has been accomplished. Now comes the part of actually pushing through with it, which she will need inspiration for.
One person on the Internet I currently admire is Kate, 22, of Glasgow, England. While her outlets are lifestyle based, she still brings something to the table business-wise.
Her blog has been kept up like clockwork and now gets sponsors and ads. But the kicker is that she isn't just a blogger. She splits her time between her blog and her own business named Nouvelle Daily, a sort of expanded version of the blog but also includes a store, among other features.
To encourage others to start websites of their own to build personal brands, Kate wrote out some of the tips she always abides by. Among them:
- Set aside blogging time. If you work during the week, you’re probably going to have to give up that extra hour in bed – take full advantage of that morning light to take photos. Make a list of what you need to photograph so you can quickly plough through it – in one of my notebooks I have a list of posts that I need to work on, and in another I have a list of items that are going in that post, so it makes things a little easier and there’s less chance of featuring the same things over and over. Spend an hour or two in the evening drafting up a couple of posts and scheduling them for the coming week, an hour here and there will make all the difference.
- Schedule your tweets using Hootsuite or something similar to save you time throughout the day – tweet the link to your new post a couple of times and any others from the week too, and keep your notebook on hand for those random lightbulb moments when you’re in Starbucks trying to find a table.
You can find the rest of the tips
HERE.