As a rich donor, my favorite
business plan that I am very willing to invest in is Tim Bidon’s “Overdose of
Reality.” His idea was fresh and I think there is a huge spot in the market
right now for a business that provides easy to understand information about
drug policy, drug information and current debates that are relevant to average
citizens today. I think he is really onto something by challenging the taboo of
drug use and teaching people what they need to know. It reminds me a lot of the
abortion issue today and how many feminist and activist groups decided to
simplify the facts and start a campaign to illustrate their idea that teaching
about birth control and providing it could in turn decrease the amount of
abortions, etc. Anyway, I loved his idea.
My spot of improvement would be in
his outreach. I believe that his business could be a total gamechanger in the
ways public schools teach about drugs. I remember my program in school (and
this was only 2009, 2010) used videos from the 80’s showing kids dramatically
turning down a puff of weed at a party… they weren’t realistic and because of
that, we students didn’t learn anything. It’s a waste of time trying to teach
people why they shouldn’t do something as commonplace as certain drugs. Like
Tim said, it would make more of an impact if we simply taught the effects of
drugs and the legal/political/social aspects of it, rather than discouraging it
completely and neglecting a huge part of our population.
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