Monday, December 16, 2013

Memo: Overdose of Reality


As a rich donor, my favorite business plan that I am very willing to invest in is Tim Bidon’s “Overdose of Reality.” His idea was fresh and I think there is a huge spot in the market right now for a business that provides easy to understand information about drug policy, drug information and current debates that are relevant to average citizens today. I think he is really onto something by challenging the taboo of drug use and teaching people what they need to know. It reminds me a lot of the abortion issue today and how many feminist and activist groups decided to simplify the facts and start a campaign to illustrate their idea that teaching about birth control and providing it could in turn decrease the amount of abortions, etc. Anyway, I loved his idea.

My spot of improvement would be in his outreach. I believe that his business could be a total gamechanger in the ways public schools teach about drugs. I remember my program in school (and this was only 2009, 2010) used videos from the 80’s showing kids dramatically turning down a puff of weed at a party… they weren’t realistic and because of that, we students didn’t learn anything. It’s a waste of time trying to teach people why they shouldn’t do something as commonplace as certain drugs. Like Tim said, it would make more of an impact if we simply taught the effects of drugs and the legal/political/social aspects of it, rather than discouraging it completely and neglecting a huge part of our population.

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